WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers (Abridged)



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Introduction

In February 2009, Irvine, California-based WaterHealth International Inc. (WHI) received a funding of $15 million from the International Finance Corporation (IFC) to expand its operations in India. With the funding, it was expected that more than 600 communities in India would be able to set up WaterHealth Centers (WHCs) with a capacity to serve over 3 million people.

On receiving the funding, Tralance Addy (Addy), founder of WHI, said, “In response to the need to address the urgent problem of water-borne diseases, WaterHealth plans to expand rapidly. As we continue to do so as a result of strong demand, our need for capital to help communities finance these systems also increases.”

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Ever since its launch in 1996, WHI had been involved in dealing with one of the most pressing problems in developing countries worldwide – scarcity of potable water. Over the years, Addy, as the CEO of WHI, played a crucial role in refining the business model of the company in an endeavor to make its services relevant to the target segment and also ensure returns for the investors. As of mid-2009, more than 600 WHCs had been installed, providing safe water to more than one million people around the world........

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